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Inside Shopify's AI strategy with CTO Mikhail Parakhin

YouTube · publiée le 8 oct. 2026

Claude

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Shopify's CTO on how Shopify uses Claude: unlimited tokens for everyone, always the largest model, and a digital twin of the company. In this conversation with Boris, Shopify's CTO explains why the real value of working with Claude is in building things that weren't possible before. He describes solving a problem he'd worked on for seven years, how Shopify built a digital twin of the company, and the unique barbell strategy he recommends for getting the most out of Claude. Have a question? Let us know in the comments. Learn more about Claude Code: https://claude.com/claude-code Chapters 0:00 How Shopify's CTO raises the ceiling with Claude 2:07 Measuring AI ROI and engineering productivity 3:32 Why Shopify gives every engineer unlimited tokens 4:42 Building a digital twin to predict merchant growth 7:28 AI for managing engineering teams 9:41 Advice for CTOs: the barbell token strategy

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