How the designer's job is really changing with AI (Documentary in San Francisco)

8 months ago, OpenAI invited me to San Francisco to shoot a first documentary on how Silicon Valley startups use AI to build their products. This time, Figma invited my Co-Founder David and me. So we spent 3 days at Config, Figma's yearly gathering in San Francisco. 10,000+ designers from the biggest tech companies came to see what's next. Our question, the same as last time but more focused: what is AI really doing to the designer's job? Over 1 week, we interviewed more than 30 designers from very different companies, right on the floor of Config. We also had the chance to interview the VP Product and the VP Design at Figma. We attended the keynote from Dylan Field, Figma's CEO and watched Figma announce Code Layers, a launch that redraws the line between design and code. What we're bringing back: some designers are more excited than ever. Others are clearly worried. No one gives the same answer to the same question. A few of the topics we dig into: - How designers are actually experiencing the AI shift - What Figma is preparing next with Code Layers - Where the real value of a designer sits now - What AI can never take from a designer (and why nobody agrees) - How to design products for AI agents Enjoy. - Wondering where your Product & Engineering organization stands on AI? Take our AI Maturity Check here (3 min) : https://www.wearestellar.io/ai-maturity-check?utm_source=youtube&utm_medium=podcast&utm_campaign=evergreen-maturity-check&utm_content= Get the in-depth analysis from every episode by subscribing to the Clef de voûte newsletter : https://timfrin.substack.com/ - I’m Timothé Frin, Co-Founder of Stellar. In this podcast, I meet founders, builders, and product leaders — across Europe and the US. I dive into how they think, how they build… and how they make decisions. We talk product strategy, design, artificial intelligence, team culture, and execution. Concrete conversations, action-oriented, no fluff. - TIMELINE 00:00 – Introduction : Back to SF 01:38 – Arriving at Config 02:40 – The Figma keynote and Code Layers 05:57 – What AI is really changing for designers 07:32 – When the design/code wall comes down 10:04 – When the lines between roles blur 13:26 – What AI can never take from a designer 18:36 – What we're bringing back from San Francisco